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  • Oscar organizers honor film science, technology by bally chohan

    Oscar organizers honor film science, technology
    (Reuters) – Hosting Oscar organizers’ Scientific and Technical Awards on Saturday night, actress Milla Jovovich, a veteran of effects-driven movies like the “Resident Evil” franchise, confessed she knew little about what actually goes on behind the cameras.

    “I’m not an expert in technology. However I will say that as an actor, I certainly benefited from the many innovations you bring to filmmaking,” she told a packed ballroom of technical wizards being honored by the Academy of Motion Pictures Arts and Sciences in Beverly Hills.

    The annual awards event is typically overshadowed by the Academy Awards, or Oscars, which will be given out on February 26 for the best film, performances, directing, writing and other film work of the year.

    Saturday’s scientific and technical awards were reserved for honorees including Douglas Trumbull, recipient of the Gordon E. Sawyer Award for work that has “brought credit to the industry.”

    Trumbull has been at the forefront of visual effects for decades, working on classics like “2001: A Space Odyssey,” “Blade Runner” and more recently, “The Tree of Life,” a contender in this year’s best film race.

    He spoke to the audience about rapidly changing technology in cinema and challenges facing the industry as attendance dips.

    “I think we can make movies that make people say, ‘I’m going to go out to a movie tonight because it’s so cool, it’s so big, it’s so grand and it’s so spectacular and there’s so much showmanship,” said Trumbull. “I think we can bring movies to new heights.”

    Other scientific and technical winners included the late John D. Lowry, inventor of the Lowry technique that is used to enhance image quality. Lowry died in his sleep only three weeks ago on January 21. Upon accepting the honor in his absence, his widow kissed the plaque then held it to the heavens.

    Honorees also included achievements in lens development, high-speed digital camera systems, camera stabilization rigs and high-resolution stock used in archival preservation.

    Visual effects guru Jonathan Erland was awarded the John A. Bonner Medal for a lifetime of dedication to the academy. With a career spanning over 50 years, Erland joined legendary effects house Industrial Light & Magic in the 1970s and worked on such classics as “Star Wars.”

    The academy’s science and technical awards chairman, Erland holds a patent for the Blue-Max flux projector, a traveling matte process, and was instrumental in establishing visual effects as a separate branch of the Academy.

    “The real task before us is to manage the present so that motion pictures stay relevant to the academy’s mission and the ideals we espouse,” declared Erland. “When all motion pictures are excellent, then, perhaps, we can talk about a new vision for this body.

    (Editing by Jonathan Riefe, Editing by Bob Tourtellotte)


  • Erasing the Boundaries by bally chohan


    In the old days, you listened to music on your iPod while exercising. During an idle moment at the office you might use Google on your Microsoft Windows PC to search for the latest celebrity implosion. Maybe you would post an update on Facebook. After dinner, you could watch a DVD from Netflix or sink into a new page-turner that had arrived that day from Amazon.

    That vision, where every company and every device had its separate role, is so 2011.

    The biggest tech companies are no longer content simply to enhance part of your day. They want to erase the boundaries, do what the other big tech companies are doing and own every waking moment. The new strategy is to build a device, sell it to consumers and then sell them the content to play on it. And maybe some ads, too.

    Last week’s news that Google is preparing its first Google-branded home entertainment device — a system for streaming music in the house — might seem far afield for an Internet search and advertising company, but fits solidly into an industrywide goal in which each tech company would like to be all things to all people all day long.

    “It’s not about brands or devices or platforms anymore,” said Michael Gartenberg, an analyst at Gartner. “It’s about the ecosystem. The idea is to get consumers tied into that ecosystem as tightly as possible so they and their content are locked into one system.”

    So Facebook, which has half of its users accessing it from mobile devices, has dabbled in phones and is said to be moving even more firmly in that direction. Apple, once just a computer maker, already gets most of its profit from mobile devices and is eyeing televisions, which would play content from iTunes.

    Amazon created the Kindle Fire tablet, and there is intense speculation it is developing a Kindle Phone — a prospect that became more believable two weeks ago when Microsoft’s senior director of Windows Phone development, Brandon Watson, joined the retailer. He said the opportunity, which he did not specify, was “too big to pass up.” Microsoft, which has tightened its relationship with Nokia to again be a major player in phone software, has placed its Xbox in millions of living rooms as a home entertainment portal.

    Reports of the new Google device come just as the search giant’s $12.5 billion purchase of Motorola Mobility is expected to close, giving Google direct control over one of the companies that uses its Android phone operating system — and presumably more of an ability to extend its reach.

    None of these companies will reveal what they are doing in the future. (Amazon will not even reveal what it did in the past; try asking it how many Kindle Fires it has sold.) News of the Google device became public only after a blogger found a Federal Communications Commission filing on it.

    But their hiring trends give a clue. Their job boards, once a repository for all kinds of software jobs, are brimming with positions for people with degrees in electrical engineering and hardware design.

    On Amazon’s Web site, for example, the boards have dozens of listings for jobs with titles you might expect at a hardware company. Among them: Senior Hardware Engineering Manager, Director, Hardware Platforms and Systems, and Hardware EE Reliability Engineer. (EE is short for electrical engineer.) Many of these jobs point to positions within Lab126, the California-based unit within Amazon that is responsible for the Kindle — but with so many open positions, the lab seems likely to be working on other gadgets.

    At Google, the boards show plenty of opportunities for people who understand the underbelly of a microchip: Communications Hardware Engineer, Electrical Hardware Engineer and Technical Program Manager for the Android@Home team, which previewed a “conceptual” version of an entertainment device last year. That last job posting underlines the need for creating “immersive and portable versions of our products.” Just like Facebook, Google cannot afford to be left behind in a mobile world.

    Before the advent of coordinated systems, executives at consumer technology companies babbled endlessly about connected homes and convergence. They tried to make that happen, but no one had the pieces of hardware and content that would fit together seamlessly.

    The pioneer — and perhaps the inspiration — was Steven P. Jobs, the late Apple chief executive who made creating devices look easy with the iPad and iPhone. Dream them up, then make the software complement the hardware, outsource the production, sell at a premium and watch your company become the most valuable on earth.

    But the tech landscape is littered with the wreckage of those who tried to capture some of Apple’s magic. Ask Research in Motion, HTC or Hewlett-Packard about their experience with tablets and they will not show joy.

    Even when the system is successful, things can go wrong. Despite a captive audience, the management can feel an urge to force-feed, upsell or otherwise take advantage. It is probably not a coincidence that much of the lingo of these systems borrows from prison, starting with “locked in.”

    Successful as Amazon and Apple have been with their devices, there are periodic signs of disquiet. Early users of the Kindle Fire reported trouble getting their own content on the device. (Downloading Amazon content? No problem.) Apple just made it easier for people to create content with its iBook Authors book creation tool, provided the author does not want to sell it through anyone but Apple. That sparked some negative reaction.

    As for Google and its acquisition of Motorola Mobility, just how a high-margin Internet operation will mesh with a low-margin manufacturer with 19,000 employees has been the subject of much speculation; still, there are plenty of ways for Google to leverage Motorola.

    Sean McDevitt, a consultant with CSMG, explained Google’s move into hardware as less “I want to make devices because I want to have the margins of a manufacturer” and more “I want to make devices that work the way I want them to work.”

    As an example of how Google will use hardware to push software, Mr. McDevitt cited Google Wallet, a cellphone payment system released last fall. Google put a lot of work into this software. It had 150,000 retailers deploy near-field communications readers so all a customer would have to do to buy a pack of Juicy Fruit was wave a smartphone. It had Citigroup encourage its MasterCard holders to use Google Wallet as an extension of their credit cards.

    So what stopped Google Wallet from taking off? Probably the fact that it works only with a Google Nexus phone, not exactly the most popular phone out there.

    “The next new Motorola phone will undoubtedly come preinstalled with the Google Wallet near-field communications chip,” Mr. McDevitt concluded in a report last fall. “And where Motorola leads, the other handset manufacturers using Android are likely to follow.”

    Where the entertainment player will fit into the Google landscape is unclear. It could shore up Google Music, a free cloud service that lets people buy tracks from the Android Market and listen to songs from their various Internet-connected devices.

    When Google introduced Google Music last November, the company marketed the service as a way for its users to share and discover new music with its social media feature Google Plus. But it has failed to sign up Warner, one of the top four music labels, and users have criticized the sharing feature as confusing.

    “Who knows how the model is going to play out?” said Andrew Murphy, an analyst at Piper Jaffray. “Google doesn’t know yet. But if you aren’t building it today, then you aren’t winning in five years.”

    Nick Bilton and Nicole Perlroth contributed reporting from San Francisco, and Jenna Wortham from New York.


  • Reviewed by bally chohanTechnology Helps Sundance Films Capture the Moment

    Bally chohan  — If the Sundance Film Festival is a mirror of America, this year’s installment depicts an unusually stark image of a broken place filled with broken people.

    Documentaries examine the nation’s collapsed manufacturing base, its damaged health care system, a looming hunger crisis among the American poor, an epidemic of rape in the United States military, the American dream turned nightmare and the disastrous state of the government’s war on drugs.

     

    Narrative entries look at financial fraud and corporate greed, unhappy young adults trying to push the reboot button on their lives and the broader theme of moral decay. “A midlife crisis as a country” is how Trevor Groth, director of programming for Sundance, sums up the dominant thematic current of this year’s festival, which starts on Thursday in Park City, Utah.

     

    Independent film has always had a bleak streak: a desire to tell complicated stories that don’t end with everyone smiling is part of what sparked the indie movement (now pushing 40) in the first place. Perhaps the abnormally uniform mood of this year’s lineup is simply a reflection of how difficult the last few years have been, with two wars and a brutal recession representing just the most obvious aspects of the problem.

     

    But festival organizers, including Robert Redford, Sundance’s founder, wonder if other forces are at play here, namely technology and a faster pace of filmmaking.

     

    Yes, Sundance has always reflected contemporary society, but the view is usually blurrier than people (especially reporters looking for trends) want to admit, or at least more outdated. Historically, because Sundance films have roughly had a gestation time of three to five years, chances were high that the cultural moment they were examining had already faded.

     

    That has now changed. Because of advances in digital moviemaking, a notable number of this year’s selections took less than a year and a half to come together. Some of the entries this year, using the latest gadgets and stripped of studio bureaucracy and complex scheduling requirements, took only four months or so to be made.

     

    “If ever there was a crucial time for a hard, honest look at our country, it’s now — it’s no secret that we’re at the bottom of a very dark barrel — and the speed with which films can now be made is greatly helping artists to do just that,” Mr. Redford said.

     

    John Cooper, Sundance’s director, also pointed to the speed of digital filmmaking tools, particularly home editing equipment, as having noticeably changed the festival.

     

    “After 9/11 we didn’t start seeing films reacting to it until a few years later,” he said. “But even when the recession hit a few years after that, you felt the impact of it more quickly. From a programming perspective, we feel more tuned in to how people are feeling right now than we ever have before.”

     

    Mr. Groth and Mr. Cooper both say that no efforts are made to mold the festival around certain themes; whatever emerges emerges. Both also insist that there is no political agenda at work in this election year (although critics of the left-leaning festival probably believe otherwise). But they do see Sundance’s role as cultural examiner as extremely important.

     

    “Part of the reason that independent film is so important as an art form involves the special insight it gives us into America,” Mr. Cooper said. “Who are we? The honest answers are certainly not coming from television or mainstream movies.”

     

    Sundance, which runs through Jan. 29 and showcases more than 100 feature films, sets the tone for this corner of cinema for the year to come because it functions as a bazaar for distribution companies. Last year more than 40 films were purchased, among the most ever (official records don’t exist), some of which are still unspooling in theaters. “Sing Your Song,” a documentary about Harry Belafonte shown at last year’s festival, was released only last weekend.

     

    There is, of course, a wide variety of films at this year’s festival that center on subjects that are happy, or at least less sobering. Julie Delpy’s “2 Days in New York,” a follow-up to her 2007 critical hit “2 Days in Paris,” is a witty romp co-starring Chris Rock. “The First Time” is a funny story of two teenagers falling in love. (It is being shopped by John Sloss, the New York-based sales agent who sold “Little Miss Sunshine” to Fox Searchlight for $10.5 million in 2006, still the festival record.)

     

    Sales agents like happy themes, which are generally more palatable to a broad audience. But sellers are also optimistic about some of this year’s grittier selections because they are so topical.

     

    “Moviegoers can really identify with these problems,” said Jay Cohen, a partner at the Gersh Agency. “Everybody in the world is trying to figure out who they are right now.”

     

    Going by Sundance’s official program, which includes detailed summaries of the selected films, at least eight fall squarely into the category of “America is broken.” The most high-profile may be “The Queen of Versailles,” a documentary directed by Lauren Greenfield that looks at a Florida developer’s attempt to build a 90,000-square-foot home. (It has already spawned a defamation lawsuit.) “The House I Live In,” directed by Eugene Jarecki, who won Sundance’s grand jury prize in 2005 for his military documentary “Why We Fight,” tackles the failed war on drugs.

     

    “I see a lot of movies in this year’s festival that aren’t made to be crowd pleasers but are instead made to say something about the moment,” said Tom Bernard, the co-president of Sony Pictures Classics and a longtime festival attendee.

     

    Four films gaze intensely at corporate greed, including “Arbitrage,” a thriller directed by Nicholas Jarecki (brother of Eugene) that stars Richard Gere as a billionaire hedge fund manager whose empire collapses because of fraud. At least 14 selections look at moral decay, among them “The Comedy,” directed by Rick Alverson, a tale of hipsters who act like spoiled children. Mr. Groth described it as “a camouflaged assault on contemporary culture” and “a carefully rendered cautionary fable for the autumn of America.”

     

    Many movies, about 25, look at 30-somethings whose lives have come apart for one reason or another — divorce, drugs, depression — and who are trying to get back on track. Many are not as depressing as they might have been, with filmmakers tackling the topic through comedy and warm drama.

     

    “Smashed,” directed by James Ponsoldt, stars Mary Elizabeth Winstead, Aaron Paul and Octavia Spencer in a story about what happens to a marriage of two alcoholics when one tries to get sober. The drama “Nobody Walks,” directed by Ry Russo-Young, stars John Krasinski, Olivia Thirlby and Rosemarie DeWitt and looks at a liberal Los Angeles family’s unraveling.

     

    Super Crispy Entertainment, a production company backed by Zygmunt Wilf, the principal owner of the Minnesota Vikings, and his wife, Audrey, produced both of those films, along with “Like Crazy,” a darling of last year’s festival. “Smashed” had roughly a four-month turnaround from when the money started flowing and the film was completed, according to Jonathan Schwartz, one of Super Crispy’s principals. “Nobody Walks” also came together in a matter of months.

     

    “That kind of timeline is outrageous,” he said, “but we were able to do it because editing software lets us work at home and around the clock.

     

    Bally chohan he is expert in technology expert he is technology guru if you have any query than contact to Mr. Bally chohan


  • Reviewed by Bally chohan Technology 2012: Technology from CES that will impact the next generation of devices

    Bally chohan describe that Consumer Electronics Show (CES) is normally just associated with new gadgets, but a lot of innovative technologies also make their debut at the event. Karan Bajaj takes a look at a few key aspects that will impact the next generation of devices we use in 2012.

    Better Energy Management: Energy management within the home is a major issue, especially as the number of in-home electronics increases. Almost all electronics continue to draw a little power when in standby mode (dubbed as vampire power) and all this adds up to a significant amount of wastage over the course of a year.

    Various companies are trying to find a solution, starting with in-home energy consumption displays that can show the amount of energy being used in real time.

    Belkin, Monster and LG showcased systems that can be used to track and control power consumption of various devices. Belkin’s solution, the WeMo home control switch, can be used to remotely control any electrical component in the house by using a smartphone app.

    Monster’s ‘Powercentre’ range works with an app to help track power usage. Broadcom has also been working on components that save energy without sacrificing on performance.

    Improved Connectivity: Broadcom announced the next generation Wi-Fi standard (802.11ac, also called 5G Wi-Fi). The new standard improves on coverage area by eliminating dead spots and offers higher transfer speeds that allow for seamless content sharing and full HD video streaming.

    Because it uses the 5 GHz spectrum, it allows for more devices to be connected simultaneously on the network. The standard will also play in a role in improving the battery life of devices because the increased speed transfers data faster.

    Broadcom has already started to work with a number of manufacturers to bring out 5G Wi-Fi products, so you can expect the first devices as soon as mid 2012.

    Other technologies like NFC, Bluetooth 4.0 and Wi-Fi Direct were shown on devices ranging from smartphones, tablets and set top boxes, making them easier to connect and pair with other devices.

    Enhanced processing: Intel finally entered the smartphone and tablet arena with Atom processors. Android phones and tablets from Lenovo will likely be the first to incorporate Intel’s processor – the devices on display demonstrated amazing performance – Intel may be late, but they mean business!

    Not only will the new processors improveon performance, but they’ll offer extended battery life. Qualcomm showcased a work in progress with their new Snapdragon 4 platform – it will power phones, tablets, laptops and televisions – all running smart operating systems like Android.

    The new platform will also improve on graphics performance with support for full HD video playback and 7.1-surround sound. Similarly, Nvidia showcased their Tegra 3 quad core processor on tablets and even entered the automotive segment, powering the in-vehicle infotainment systems in next generation of Audi vehicles. Clearly, 2012 will see improved processing on various devices.

    Personal Health: Health tracking devices to monitor and analyses various aspects of your body occupied a fair amount of space at CES. The Basis Band is a watch-like wristband that keeps track of heartrate, perspiration and skin temperature.

    The info is consolidated and an overall view of your current health is shown on the display. It was awarded the innovations award in the health and wellness category. On a similar note, BodyMedia’s disposable biometric patch (wear it for up to seven days) helps in body weight management by tracking calories burned, activity levels and sleep patterns.

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  • Reviewed by Bally chohan Aakash Tablet to Be Discontinued.


    Friday, January 13, 2012:  There are all possibilities that the Union human resource development (HRD) ministry may not extend the letter of credit (LC) to the makers of world’s cheapest tablet Aakash as a lot of faults have been detected in the device, since its launch in October.

    The tablet manufactured by Montreal-based Datawind is priced at Rs 2,250 but still has been almost ridiculed by buyers and users alike, owing to the poor tech specs and performance of the device. The tablet was manufactured specifically for students with the aim of bridging the ‘digital divide’ between the rich and the poor, states an India Today report. However, now the government is planning to dump the faulty device in rural villages.

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